Should your business invest in branded workwear? If you want to grow your brand, customised work clothes could be a cost-effective way to achieve this. A branded uniform positively impacts your business by raising your brand’s perceived professionalism and improving team unity.
In this article, you will find out the different ways you can customise your workwear and its benefits for your business.
- The Importance of Building Your Brand
- What is Branded Workwear?
- Why Invest in Branded Workwear?
- How Can My Business Benefit from Custom Work Clothes?
- Make Your Mark with Personalised Uniforms
- Build Your Brand with Customise It Now
The Importance of Building Your Brand
As a business owner, you may think that your customers only consider the quality and cost of your products and/or services when choosing to buy from you. However, your brand’s reputation also plays a role in convincing them to buy from you. Remember, your brand is what makes you unique from your competitors.
Branding Makes Your Business Memorable
Let’s face it – competition for your target audience’s hard-earned cash is now steeper than ever. You’re not just competing with local brands on the High Street, you’re also competing with large multinationals.
However, focusing on your branding can give you a competitive edge in your market. With defined logos, brand colours, and a consistent tone of voice, you are more easily remembered by potential customers. And when it’s time for them to buy, being front of mind may be what clinches your business the sales over your competitors.
Be More Than Just a Name
Building your brand involves establishing the core values of your business. By sharing what your brand stands for and believes in, your customers feel a deeper connection with your brand – which means they are more likely to buy from you if they connect with your values.
What is Branded Workwear?
Branded workwear comes in all colours, sizes and designs. It uses your logo and brand colours to differentiate your employees from your customers and sets your business apart from its competitors. Some common ways that brands choose to customise their workwear include:
- Adding a simple logo to the chest, shoulder or back of a t-shirt
- Embroidering an employee’s name for all customers to see
- Incorporating brand colours
Why Invest in Branded Workwear?
Having branded workwear plays a key part in building your brand. It is a way to reiterate your brand’s logos, slogans and colours. So, what are the benefits of investing in company workwear for your business?
It’s a Cost-Effective Way to Make Your Brand Memorable
Think about how many customers who visit your store or see your employees on site see your brand each day. Is it in the hundreds or thousands? For a relatively small investment, you can get your brand in front of key individuals, which helps your business be remembered.
Positive Impact on Team Unity
Having customised work clothes for your team also promotes collaboration. By sharing a cohesive look, your employees are more likely to support each other as your team fosters a shared identity. Branded workwear can also increase your workforce’s productivity as employees collaborate to solve problems quickly.
Long Term Brand Growth
Building your brand’s reputation takes time. However, if you can provide your customers with positive brand interactions, over time, these customers will build immense loyalty to your brand. Remember, company workwear plays a fundamental role in building your brand’s reputation by acting as a visual hook that customers remember when they recall interactions with your business.
How Can My Business Benefit from Custom Work Clothes?
Put simply, customised workwear makes your business look professional. A uniform worn consistently by your employees shows customers that your business can be trusted. By making an effort in your appearance, potential buyers understand that you care about their customer experience, and this builds your brand’s reputation.
Customise It Now offers a broad range of clothing that can be customised for almost every industry. If you’re working in construction, we can personalise hard hats, hi-vis jackets and other forms of PPE for your business. If you’re in the catering sector, we customise aprons, chef jackets and more. So, no matter what industry you work in, we offer suitable, customisable workwear that’s fit for purpose.Â
Workwear Bundles
Cost can be a limiting factor when switching to custom work clothes. However, Customise It Now has tried to alleviate this burden by creating our popular workwear bundles.
With bundle sizes ranging from a team of 2 to 20, small and large businesses can access discounted prices when choosing to invest in branded workwear.
Make Your Mark with Personalised Uniforms
Another way to personalise uniforms that you may not have considered is to add your employee’s name to the uniform.
This benefits both your customers and your employees. For customers, knowing the names of your employees makes them feel more comfortable approaching your team if they have an issue. This is particularly beneficial for service providers.
Having names on uniforms makes it easier for employees to integrate. This is particularly true for new employees. They can learn the names of their colleagues quickly and are called the correct name from day one, all of which helps to create a sense of unity in your team.
Embroidered Team Wear
Did you know that Customise It Now can embroider, screen print, and digitally transfer designs onto their customisable work clothes?
Many businesses opt for embroidered team wear as this is the most durable way to customise their clothing with Customise It Now. Embroidery also tends to be better suited for logos and designs with small details, as using a needle and thread generally produces clearer images than printing.
Build Your Brand with Customise It Now
If you’re ready to make the strategic decision for your business to build your brand through workwear, consider working with Customise It Now.
We’ve got extensive experience providing high quality, branded workwear to businesses in a broad range of sectors. The key benefits of working with us include:
- The flexibility to screen print, digitally transfer, or embroider your design onto workwear.
- You can personalise a broad range of clothing, including trousers, jackets, bags and footwear.
- A variety of versatile workwear bundles that reduce the risk of investing in branded workwear.
If you have any questions about your specific workwear requirements, don’t hesitate to contact our team for additional support.
Branded Workwear FAQs
What Type of Branded Workwear Should I Choose?
Generally, you should choose comfortable, durable clothing suitable for your business’s type of work. For construction workers, this means having the correct PPE to work on site. For businesses in the sports and leisure industry, this means choosing a breathable fabric to customise.
Are There Any Design Limitations I Need to Be Aware Of?
Whilst there are not strictly any designs Customise It Now cannot create; it may be worth considering that more intricate designs are better suited to being embroidered rather than being screen printed or digitally transferred onto workwear.
What Are the Disadvantages of Wearing a Company Uniform?
The main issue with having a company uniform is related to the materials you use. If you choose non-durable, itchy or restrictive fabric, your employees may struggle to perform to the best of their abilities.
We recommend looking for items that are made of breathable materials such as our 100% cotton t-shirts to ensure your employees feel comfortable in the clothes they wear for work.