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It all started as many great things start, in a spare bedroom in their home. Young couple Emma & Thomas already had successful careers in the workwear industry, but felt that something was missing! Customers were being overwhelmed with the huge amount of similar products offered to them and had no way of knowing which were the best quality. The couple also felt as though customers weren’t gettting the level of service they deserved and that the majority or time was given to pleasing the corporate giants, and not looking after the little guys.

So with a website that only sold a curated collection of quality tested workwear, along with a clear vision on how to treat all customers with the same friendly service and advice, Customise It Now was born. Established in 2014, the company continues to have the same values as it had back then. It’s no longer a spare bedroom setup though. Our 3000 square foot premise houses state of the art decorating machinery and the company has grown substantially year on year.

Thomas tragically passed away in 2018, but this only pushed Emma and the team to succeed more.

“Thomas was the hardest working person I know. He was driven and ambitious. His dream was for Customise It Now to be the biggest workwear company in the UK. My lifes mission is to make Thomas’ dream a reality. We have already grown so much since his passing and it’s all down to the loyal and hardworking staff we have. He would be extremley proud.”
Emma Hindmarch (Managing Director)

Customise It Now pride themselves on not only making their customers happy, but also ensuring that staff are looked after. Staff have gone through many training programmes, internal development and promotion. We believe if our staff are happy, everything else will fall into place.

Our Team

Emma Hindmarch

Managing Director

Emma started Customise It Now in 2014 and still works in the office everyday, playing an integral part in the day to day running of the company. 

Emma has recently completed a Masters in Business Administration (MBA), and uses this knowledge along with her career experience to grow Customise It Now year on year. 

Emma’s top priority has always been job satisfaction for all employees. She says happy employees work harder and create the best quality products for our customers. 

Emma’s dog Ted, a poochon, comes with her to work each day and has been giving the honourary title of Chief Morale Officer. 

Liam Liddle

Operations Manager

Liam met our MD Emma when they both worked for another company in the workwear industry. When the role of operations manager became available at Customise It Now, Liam was Emma’s first choice for the role as his knowledge and hard working nature was exactly what Customise It Now needed to help take the company to the next level. 

Liams commitment to the company is infectious and he goes above and beyond to make sure everything runs smoothly for our customers. 

Liam is responsible for all of the materials coming in and out of the company, as well as managing a team of staff for who he creates a positive and fun working environment for them to strive.  

Justin Hindmarch

Sales Manager

Justin joined the company in 2017, bringing with him a breadth of sales experience.

Justin plays a key role in bringing new ideas and innovations to the company.

Justin manages our busy sales team, who he not only inspires to help grow Customise It Now, but also to make sure our customers recieve the best possible service. Our 5 star rating on Facebook is a clear reflection of how great our service really is.

Justin holds various qualifications relevant to his role, including a TQUK Level 2 Certificate in Team Leading, as well as working towards a Level 5 Diploma in Sales & Account Management.

Cassie Webb

Head of Marketing

Cassie has a decade of experience in the workwear industry and started her journey working in sales. 

Cassie has always been interested in Marketing & Graphic design and was given the opportunity to develop her skills within Customise It Now. 

After completing a degree in Marketing funded by the company she is now striving as the head of our marketing department. 

Cassie isn’t afraid of learning new skills and is constantly trying to expand her knowledge. 

Her marketing style isn’t about just selling to customers, but gaining their trust through providing them with information and advice. Another reason that our customers come back to us time and time again.

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